Degree Courses

Business Management at the East Asia Institute is a four-year post-secondary degree course responding to the need for business professionals with cultural sensitivity and language competence when dealing with the Chinese and Japanese markets.

Course concept
The course of study is made up of two parallel streams of courses:

Courses in both streams are taken from the first through to the eigth semester. The fifth semester is reserved for a period of study abroad . The interlocking pattern respresented in the diagram below refers to the integrative nature of the two streams. The courses in the two different streams support each other. Examples and case studies based on Asia are drawn on to illustrate concepts introduced in the business courses. These can be in turn better appreciated by students as a result of the knowledge of the culture gleaned in the language and cultural courses. The period of study abroad in the fifth semester further serves as an integrative function linking first and second stages of the course of study.

Business stream
The courses in the first three semesters, the so-called first stage of studies (Grundstudium) prepare the students in the basic subjects of business management which serve as a grounding for a specialization in marketing in subsequent semesters.

Language and cultural stream
The language and cultural studies in the first four semesters are designed to prepare students for their stay abroad in the fifth semester. From the sixth semester onwards, greater emphasis is placed on business language and on those cultural aspects directly relevant to business.

Employment Prospects
Given our graduates' solid grounding in business management, they are qualified to pursue positions open to most graduates of business. Their specializations in marketing and Asia qualify them in particular for maketing-related work in or with Asia.

Our graduates have found employment with such well-known international companies as Audi, BASF AG, HypoVereinsbank, Daimler-Chrysler, Dresdner Bank, Heidelberger Druckmaschinen, Henkel, Hilti, Hoechst, Linde, Rewe, SAP, Schenk, Siemens and Volkswagen as well as numerous companies from Germany's famous 'Mittelstand'.